Challenge: The challenge was to show that
UnitedHealth Group can appeal to a younger audience.
Solution: I designed a grid for the cover showing that
they are aiming for a youthful and diverse audience by
placing pictures of couples and families in selected areas
to creative rhythm. The blank areas are to convey a
need to reach the younger generation to get health care.
Inside of the folder has dye cuts of a young family and a
couple about to start a having one. The dye cut is to show
that these families can rest easy because they are back
by UnitedHealth Group.